Give more than a gift card.
Make products, subscriptions, and memberships giftable. Givy works with every Shopify subscription app.
Explore the experience ↗The right fit for your kind of givingGivy vs.
Givy vs.
Govalo
Give customers a thoughtful way to share your brand. Compare Givy and Govalo for gift cards, subscription gifts, branded recipient experiences, and growing gift volume.
Explore the comparison ↓The quick verdictStart with the
Start with the
gift you want to give.
Givy
Choose Givy when giving a product, subscription, or membership should begin a branded recipient journey. Shoppers can send a gift without a shipping address, and recipients provide their details when they redeem.
Govalo
Consider Govalo for branded gift cards, scheduled delivery, and store credit. It supports Recharge and Bold subscription gifting, plus a gift card offer when products sell out.
Why GivyA gift is someone’s
A gift is someone’s
first hello.
Make it feel like your brand, from the moment it’s chosen to the moment it’s claimed.
Let recipients make it theirs.
Send a digital product gift without knowing the recipient’s shipping address. Welcome them through a custom redemption experience.
Explore the experience ↗Make every step feel like you.
Customize the purchase flow, recipient welcome, and emails. Use Givy’s APIs for headless stores and specialized experiences.
Explore the experience ↗At a glanceThe details that
The details that
make a difference.
Compare the workflows behind the features. Availability and setup can vary by plan.
| What matters to your store | Givy | Govalo |
|---|---|---|
| The gifting experience | ||
| Core approach | Product, subscription, membership, and gift card gifting | Branded gift cards, store credit, and subscription gifts |
| Subscription compatibility | Works with every Shopify subscription app | Recharge and Bold |
| Recipient customization | Custom purchase and redemption flows | Custom redemption on Advanced |
| Address-free product gifting | Recipients enter their address at redemption | Confirm this workflow with Govalo |
| Gift card workflows | ||
| Card presentation | Custom amounts, branded codes, and emails | Branded product pages and scheduled recipient delivery |
| Balance and bulk tools | Global balance page, bulk cards, product gifts, and imports | Advanced: balance lookup; Plus: bulk CSV orders |
| Returns and inventory | Review credit and inventory workflows with Givy | Store credit; out-of-stock gift card offer |
| Your existing tools | ||
| Klaviyo, Omnisend, and built-in email builder | Klaviyo, Omnisend, and Drip | |
| In-store gifting | Shopify POS | Shopify POS |
| Developer access | Admin and storefront APIs | API on Plus |
Reviewed October 28, 2026. “Not described” means we could not confirm the workflow in the sources below; it does not mean a feature is unavailable. View sources ↓
Compare the whole billYour gifts. Your volume.
Your gifts. Your volume.
Your best fit.
Monthly fees are only part of the picture. Here’s how each app charges for gifting.
$14/ month
+ 2% of gift valueUnlimited gifts and gift cards. Basic is $49 + 1.5%; Growth is $99 + 1%.
$0/ month
+ 2.9% of gift card valueNo monthly fee; usage charges apply.
$249/ month
No transaction feesOne flat monthly fee for unlimited gifts and gift cards.
$399/ month
+ 1.5% of gift card valueAdvanced: $79/month + 2.25%. Volume rates are negotiable on Plus.
Prices in USD, checked October 28, 2026. Examples exclude taxes and other Shopify or third-party fees. Govalo rates shown are published gift card rates. Confirm subscription gifting charges and negotiated volume terms. See Givy’s full pricing ↗
Fits into your worldKeep the tools
Keep the tools
you love.
Givy connects with Klaviyo and Omnisend for email, Shopify Flow for automation, and Shopify POS for in-store gift cards. It works with every Shopify subscription app.
Govalo lists Recharge, Bold, Klaviyo, Omnisend, Drip, and Shopify POS. Confirm plan access and test subscription gift rules.
Explore Givy integrations ↗Moving from Govalo?A thoughtful switch
A thoughtful switch
starts with a plan.
Review your existing gifts and customer journeys before changing your live setup.
Map your setup.
Bring your gift card balances, scheduled sends, subscription app, and integration requirements to a conversation with the Givy team.
Make it yours.
Configure your gift products, branded emails, and redemption flow. Agree on how outstanding cards and gifts will be handled.
Test, then launch.
Test a purchase, delivery, and redemption. Verify balances and integrations before making Givy your live gifting experience.
What is the main difference between Givy and Govalo?
Givy emphasizes product and subscription gifting with custom recipient redemption. Govalo emphasizes branded gift cards and credit workflows. Both offer subscription gifting; compare compatibility, branding needs, and pricing.
Is Govalo free?
Basic has no monthly fee but charges a percentage of gift card value. Paid plans combine monthly and percentage charges. Compare the total at your expected volume.
Can both apps support subscription gifts?
Yes. Givy works with every Shopify subscription app. Test gift duration, recipient activation, and renewal behavior with your chosen provider.
Can I customize the recipient experience?
Givy supports custom gifting and redemption flows, emails, and APIs. Compare the required plan and preview the complete recipient journey before choosing.
Can I switch my existing Govalo gift cards to Givy?
Givy supports bulk gift card imports. Review outstanding balances, codes, scheduled sends, and subscription gifts with the team. Agree on how each will be handled and test redemption before switching.
Can I try Givy before committing?
Givy’s Shopify listing advertises a 7-day free trial on Intro. Check the current listing for plan terms, or book a demo to explore your gifting use case.
Reviewed October 28, 2026 using published product information. Competitor features and pricing can change. This comparison is written by Givy; confirm requirements with each provider.
Make giving feel
like your brand.
Explore the journey your next recipient could have.