For Shopify merchants and brands, the integration of two powerful tools – Givy and Bold Subscriptions – is unlocking yet another revenue stream by enabling subscription gifting. The integration enhances the subscription experience for both subscription brands and their customers. Givy, the only seamless subscription and membership gifting app on Shopify creates a wide-open route for subscription brands to grow their customer base across the gifting market.
E-commerce subscriptions in numbers
The subscription, membership, and loyalty industry is soaring, bolstering an estimated $2 trillion in growth over just one year, with a projected growth of an additional $1.5 trillion by 2025.
Further, in a recent survey, 67% of respondents shared that they “definitely” or “possibly” would be interested in giving a gift subscription through the holiday season. Millennial and Gen Z consumers have been leading the uptick in subscription gifting with 73% of Millennials and 70% of Gen Z respondents interested in subscription gifting.
The opportunity for subscription brands to catapult growth by keeping their strategies on the pulse of what shoppers are looking for, is enormous. And the ability to gift subscriptions and memberships completely opens up how they are able to delight and engage customers, and transform them into true brand evangelists and growth drivers.
Introducing Givy
Givy is a best-of-Shopify app that elevates gift-giving by allowing consumers, and the brands they love, to gift and send digital gift cards and subscriptions. With Givy, Shopify merchants and brands can offer unique digital gift cards, facilitate multiple recipient and group gifting without having any additional effort, and boost customer engagement through entirely personalized gifting experiences.
Why Choose Givy?
- Subscription gifting: Givy is the only seamless subscription and membership gifting app available Shopify.
- Digital gift card solutions: Givy performs as the best gift card software on Shopify, allowing customers to send digital fully customized gift cards for any occasion effortlessly.
- Customer engagement: The platform encourages sharing and social interaction, increasing traffic and potential sales through word-of-mouth referrals.
- Boosting retention: By creating memorable and personalized gifting experiences, Givy helps to build relationships, foster loyalty from both gift-givers and recipients, and increase across a brand’s entire customer base.
What is Bold Subscriptions?
Delivering remarkable customer experiences from acquisition to retention is paramount to long-term growth as a subscription brand, and this is an area where Bold Subscriptions really shines. A top-tier legacy app designed to simplify the process of selling gift subscriptions on Shopify, Bold Subscriptions allows online subscription brands to create flexible subscription plans that customers can tailor to their lifestyles and preferences. This personalized delivery approach ensures a steady recurring revenue stream and also builds trusted long-term customer relationships.
Key Features of Bold Subscriptions
- Flexible subscription plans: Tailor subscription offerings to fit your customers’ lifestyles and preferences. Flexible subscription management, such as easy cancellation and pause options puts the customer in the driver’s seat, deepening retention and LTV growth.
- Seamless integration: Bold Subscriptions integrates effortlessly into the Shopify checkout process, making it easy for customers to subscribe and manage their subscriptions without hassle.
- Valuable analytics: Gain insights into customer behavior, helping refine offerings and marketing strategies for creating and selling gift cards and gift subscriptions.
The power of integration in subscription gifting
Integrating Givy with Bold Subscriptions allows Shopify merchants and brands to offer a unique opportunity to create a whole new lasting relationship between the subscription-recipient and your brand. When someone gives the gift of a subscription from a Shopify brand, those brands then have the chance to build a relationship with the recipient and transform them into a loyal subscriber — even when they might not have otherwise engaged with the brand.
Here are a few ways the Givy + Bold integration can benefit Shopify subscription brands:
- Gift subscriptions: Shopify merchants and brands offer subscriptions as a gift, letting recipients enjoy a brand’s products and/or services on a recurring basis, getting the full-brand experience.
- Flexible gifting options: Customize gifting experiences by allowing customers to choose subscription lengths, delivery frequencies, and product selections. This flexibility makes setting up gift subscriptions on Shopify easy, approachable, and appealing for brands, and their customers.
- Exceptional customer experiences: The seamless integration modernizes the customer journey by allowing shoppers to easily transition between their own subscription experience and gifting within their account.
- Limitless growth potential: Integrating these platforms can significantly boost your average order value (AOV). When customers can easily purchase gift cards alongside subscriptions, it encourages higher spending, particularly during peak seasons.
- Advanced marketing opportunities: Both Bold and Givy provide valuable analytics that can help to inform fully data-centered marketing efforts and campaigns to optimize product offerings, create segmented audiences, and identify trends and
How to get started selling gift subscriptions on Shopify
For subscription merchants and brands looking to seamlessly integrate gift subscriptions and boost revenue, follow these easy steps to get started and scale quickly:
1. Install Givy
Kick off by installing the Givy app from the Shopify App Store. The setup is user-friendly and allows you to easily customize your gifting options.
2. Set up subscription plans
Subscription merchants and brands can offer gift subscriptions directly through their Bold Subscriptions setup. Use Bold Subscriptions to customize your subscription offerings, ensuring they are appealing to your target audience. Use Givy to choose from a wide range of subscription or membership orders, rather than being restricted to a preselected list.
3. Create gifting options
Utilize Givy to develop unique gift cards, wish lists, and group gifting functionalities that align with your brand.
4. Promote your new features
Use social media, email marketing, and promotions across your online store to let customers about your new subscription and gift card functionalities.
5. Monitor and manage performance
Track and manage both subscriptions, and gift subscriptions easily within the Bold platform. Regularly check the analytics from both platforms to refine your subscription and gift offerings to stay in-time with shopping and gifting trends and consumer expectations.
Conclusion: The online subscription gifting market is open for business
The integration of Givy and Bold Subscriptions provides Shopify merchants and brands with an unprecedented opportunity to open new revenue streams, create remarkable customer experiences, grow LTV, deepen and expand customer relationships, and power sales. while boosting sales.
Ready to scale fast on Shopify? Integrate Givy with Bold Subscriptions now, open your doors to the gifting market, and watch your Shopify store reach new heights.
Givy offers both a Free plan, and a Starter package for just $9/month for Shopify brands to explore the benefits of subscription gifting with ease as they plan their subscription growth strategies.